CAPITAL AT RISK - INVESTMENTS OF THIS NATURE CARRY RISKS AS WELL AS POTENTIAL REWARDS
WHAT WE DO
Select memberships grant users unlimited access to five star hotel facilities, as well as standalone gyms. From beaches, pools, and gyms, to tennis courts and fitness classes - we have it all.
Our mission is simple - we aim to give every household in UAE the opportunity to experience a lifestyle that was always reserved for tourists and the rich. We do this through a simple mobile app, and a small membership fee.
Select employs a business model that drastically increases margins as usage and number of members increases. We do this through a clever way of recycling our procured spaces in partner properties. In simple terms - as we grow, our margins grow more!
We have identified and are ready to tackle the B2B segment of UAE’s market, with a successful proof of concept sale in real estate. The key benefits of this market include less usage, easier end-user acquisition (in scale), and minimal competition.
The use cases for Select grow with every partner property we add. From post-work gym sessions and weekend family beach trips, to specific fitness classes, tennis courts and more - we have benefits that appeal to all genders and age ranges.
Select memberships bare incredibly high value in comparison to the small cost. For employers, it’s a better alternative to increasing a salary by 1-2%, while for consumers, it’s a solution that eliminates the need for beach passes and gym memberships.
Narek Avayan is a 30-year old entrepreneur with a background in technology and operations. Born in Armenia, his family soon migrated to the UAE, where he has lived from the age of 5. Technology, and its ability to enhance everyday life, has always been a driving force for Narek - from the childhood years of playing video games, eventually to his higher education and career.
Graduating with a Masters in Information Systems from London School of Economics (LSE), Narek quickly took on a role of Technology Consultant at Pricewaterhouse Coopers (PwC) - one of the most reputable management consulting firms in the world. After working with some of the largest and most advanced companies in the region, his direction soon turned towards entrepreneurship.
After several smaller startups, where he learned the steps of business setup and operations, Narek and his partner Tamer started Select - a company that was born out of a clear gap in the market. With the main objective of reaching B2B customers to enhance corporate benefits and consumer rewards through incredible recreational facility access, Select started its baby steps and quickly developed into a real, viable product. Under the pressures of the global pandemic, Narek and his team temporarily pivoted to the B2C industry - a move that allowed them to survive through one of the worst periods for hospitality, ever. For the next five years, Narek’s objectives are to grow Select to a much larger scale, to become a nationwide leader of corporate benefits in the recreational vertical.
Tamer Anam is a successful entrepreneur with over 13 years of business development and partnership experience within the middle east.
After graduating with a BA in Business from the University of Wollongong in Dubai with Honors, he joined an early stage startup in the corporate gifts domain. With persistence and hard work, his execution drove growth in revenue by a factor of 100x, in a span of 2 years. Due to his exceptional performance, he was headhunted by Majid Al Futtaim Group with an opportunity that Tamer agreed to. During his tenure at M.A.F., Tamer's work ethic remained as robust as ever, leading him to be recognized for consistently outperforming expectations by striking large, mutually beneficial partnership deals with the largest brands.
Stemming from a family of serial entrepreneurs, it was only natural that Tamer followed the same path to leave the corporate world and utilize his passion to create Select. With the knowledge, expertise and network Tamer has amassed over his career he most positively will lead Select into becoming a household brand in the consumer space and a recognized leader in providing wellness benefits for corporations.
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