Select is currently inviting investors to pre-register (for early access) to a capital raising round through the global equity crowdfunding platform Eureeca

One membership. Multiple Venues. Unlimited Access. 

Private beaches, pools, classes and gyms - for one small monthly fee. 

You can own shares in Select from as little as $500
Exclusive benefits will be available to early adopters who pre-register their interest in investing

*Click here for Eureeca's Investor Terms of Business



Select memberships grant users unlimited access to five star hotel facilities, as well as standalone gyms. From beaches, pools, and gyms, to tennis courts and fitness classes - we have it all. 

Our mission is simple - we aim to give every household in UAE the opportunity to experience a lifestyle that was always reserved for tourists and the rich. We do this through a simple mobile app, and a small membership fee.


Unlimited Access

Neverfull promise

No hidden fees

Anywhere, Everywhere

 Our members are not restricted to the number of partner venues they can access per day, per week, or even per year. 

Through great partner relationships, we ensure that there are no quotas or limits on the number of Select members that can access a venue at any point. 

Our membership costs are transparent, and ensure no extras and hidden fees are paid by the customer to partner venues.

Our membership is digital, and covers many geographies in the country. All the customer has to do is have their phone, and pick a place nearby!


Business Model & Margin

B2B Expansion

Use Case

Perceived Value vs Cost

Select employs a business model that drastically increases margins as usage and number of members increases. We do this through a clever way of recycling our procured spaces in partner properties. In simple terms - as we grow, our margins grow more!

We have identified and are ready to tackle the B2B segment of UAE’s market, with a successful proof of concept sale in real estate. The key benefits of this market include less usage, easier end-user acquisition (in scale), and minimal competition.

The use cases for Select grow with every partner property we add. From post-work gym sessions and weekend family beach trips, to specific fitness classes, tennis courts and more - we have benefits that appeal to all genders and age ranges.

Select memberships bare incredibly high value in comparison to the small cost. For employers, it’s a better alternative to increasing a salary by 1-2%, while for consumers, it’s a solution that eliminates the need for beach passes and gym memberships.


  • Proof of concept in luxury real estate
  • Track record of providing value add services to products sold by Arabian Business, Nivea, Okaido and more. 
  • Partnerships with flagship brands for venue expansion, such as Golds Gym across the country.



Tech Stack

Business Development

Bring tech in-house to have micro-control and flexibility in UX, allowing whitelabel app customization.

Develop more refined and intelligent systems to have automation in data analysis, reporting and marketing.

Expand B2B outreach efforts for corporate customer acquisition. 

Marketing and Brand Equity


Implement omni channel campaigns to drive higher brand awareness across the UAE.

Expand on geographic coverage in community areas, and Abu Dhabi.


Narek Avayan 

Tamer Anam

Co-founder / General Manager

Co-founder / Head of Business Development

Narek Avayan is a 30-year old entrepreneur with a background in technology and operations. Born in Armenia, his family soon migrated to the UAE, where he has lived from the age of 5. Technology, and its ability to enhance everyday life, has always been a driving force for Narek - from the childhood years of playing video games, eventually to his higher education and career.

Graduating with a Masters in Information Systems from London School of Economics (LSE), Narek quickly took on a role of Technology Consultant at Pricewaterhouse Coopers (PwC) - one of the most reputable management consulting firms in the world. After working with some of the largest and most advanced companies in the region, his direction soon turned towards entrepreneurship.

After several smaller startups, where he learned the steps of business setup and operations, Narek and his partner Tamer started Select - a company that was born out of a clear gap in the market. With the main objective of reaching B2B customers to enhance corporate benefits and consumer rewards through incredible recreational facility access, Select started its baby steps and quickly developed into a real, viable product. Under the pressures of the global pandemic, Narek and his team temporarily pivoted to the B2C industry - a move that allowed them to survive through one of the worst periods for hospitality, ever. For the next five years, Narek’s objectives are to grow Select to a much larger scale, to become a nationwide leader of corporate benefits in the recreational vertical.

Tamer Anam is a successful entrepreneur with over 13 years of business development and partnership experience within the middle east.  

After graduating with a BA in Business from the University of Wollongong in Dubai with Honors, he joined an early stage startup in the corporate gifts domain. With persistence and hard work, his execution drove growth in revenue by a factor of 100x, in a span of 2 years. Due to his exceptional performance, he was headhunted by Majid Al Futtaim Group with an opportunity that Tamer agreed to. During his tenure at M.A.F., Tamer's work ethic remained as robust as ever, leading him to be recognized for consistently outperforming expectations by striking large, mutually beneficial partnership deals with the largest brands.

Stemming from a family of serial entrepreneurs, it was only natural that Tamer followed the same path to leave the corporate world and utilize his passion to create Select. With the knowledge, expertise and network Tamer has amassed over his career he most positively will lead Select into becoming a household brand in the consumer space and a recognized leader in providing wellness benefits for corporations.

Pre-Register to invest

Fill in your details to pre-register for early access to our upcoming equity crowdfunding round. Please note: This is not a financial commitment at this stage.

[i] You can own shares in Select  from as little as $500

[ii] Exclusive benefits will be available to early adopterswho pre-register their interest in investing

*Click here for Eureeca's Investor Terms of Business

Who are Eureeca & why are we good for Investors

Eureeca is the first global equity crowdfunding platform. It enables members of its investor network, who range from casual and angel investors to institutional firms, to buy shares in growth-oriented businesses, while providing operational businesses with crucial access to capital.

Early Adopter Benefits Maximize your investment from early-adoption discounts   

Money Returned If the SME doesn't reach min target, your investment will be returned.

Regulated Platform Feel secure using a multi-regulated platform.

Money in Escrow Client money is held in segregated escrow accounts.

No Shares. No Money We release the money after shares have been issued.

Compliant Transactions Eureeca makes sure all transactions are compliant. 

Eureeca Limited is authorised and regulated by the Financial Conduct Authority in the UK (No. 624555). Eureeca launched in 2013 and has since grown into a cross-continent platform globally having received regulatory approval from the UK’s Financial Conduct Authority and the Malaysian Securities Commission.

Eureeca offers high-yield potential investment opportunities from the Middle East, Europe, and Southeast Asia to its investor network who range from casual and angel investors to institutional firms. Businesses raising funds can leverage this network for capital, strategic connections, and expansion into new markets.

Copyright Eureeca 2020|Privacy Policy Learn More

Investing in start-ups and early stage businesses involves risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.